Leadership

Senior Management

Kellen O’Keefe

President and Chief Executive Officer
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Mr. O’Keefe has over a decade of cannabis industry experience and a demonstrated history of success in fundraising, strategic partnerships and brand development. Prior to joining Flower One, Mr. O’Keefe was an early partner and the Senior Vice President of Business Development at MedMen where he played an instrumental role in capitalizing and growing the business into one of the industry’s first national brands. Mr. O’Keefe has advised and worked closely with some of the industry’s most iconic brands such as Cookies, Old Pal, Lift Ticket’s, GPen, Nature’s Lab, and more. In his first year at Flower One, Mr. O’Keefe has completely re-built the companies brand partner program and implemented a number of key operational improvements resulting in dramatic increases to product quality, pricing, and overall operating efficiencies.

Salpy Boyajian

Executive Vice President
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Ms. Boyajian officially joined Flower One in October of 2018 following the acquisition of NLV Organics, which she co-founded in 2014. She currently serves as Flower One’s Executive Vice President and was one of the original winning applicants granted cannabis licenses by the State of Nevada. Ms.Boyajian is an established member of the Nevada cannabis industry and well respected as one of the top female founders in cannabis with extensive relationships across the industry. A serial entrepreneur and business operator, Ms. Boyajian received her Bachelor’s degree in Psychology from USC, and then went on to Pepperdine University where she earned a Master’s degree in Clinical Psychology and a second Master’s degree from the School of Law in Dispute Resolution. She has held her license as a Marriage and Family Therapist since 1996.
Araxie Grant Headshot

Araxie Grant

Chief Financial Officer
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Ms. Grant, a certified public accountant and established financial executive, joins Flower One with almost two decades of finance and accounting experience. Ms. Grant’s experience spans over diverse industries including professional sports, gaming, entertainment and non-profits. Most recently, Ms. Grant was the Vice President Controller for the Las Vegas Raiders football team, the Chief Financial Officer to the Arena Football League and previously a key financial executive at Las Vegas Sands Corporation, where she spent seven years building the company’s finance department. Ms. Grant holds a Master’s in Accounting degree from the University of Nevada.
Head shot of Pateel Boyajian

Pateel Boyajian

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Ms. Boyajian is In-House Counsel and Director of Compliance for Flower One. She joined the company in 2018 following the acquisition of NLV Organics. She originally helped start NLV Organics in 2016, and left her practice in 2017 to join on a full-time basis. Ms. Boyajian has a background in Workers Compensation and Risk Management. She received her law degree and MBA from Pepperdine University, with a background in Hospitality and Human Resources. Ms. Boyajian has been in the legal field for over 19 years.
Head shot of Shatony Sargeant

Shatony Sargeant

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Mr. Sargeant officially joined Flower One in October of 2018 following the acquisition of NLV Organics, which he co-founded in 2014. Mr. Sargeant currently serves as Flower One’s Director of Client services where he oversees all relationships and opportunities the company has with dispensaries and VIP personnel. Prior to co-founding NLV Organics, Mr. Sargeant founded a non-profit organization in California and continues to be actively involved with the organization and its ongoing initiatives. Mr. Sargeant also has an impressive career as a professional athlete with the National Football League, starting in college for the Fresno State Bulldogs, after which he played for the Detroit Lions and the former Oakland Raiders, now known as the Las Vegas Raiders. He also played in the National Football League in Europe for the Rhein Fire in Germany, winning the World Bowl Championship, and the Scottish Claymores in Scotland. Mr. Sargeant completed his career in sports where he played in the Arena Football League for the Carolina Cobras, Milwaukee Mustangs, and Los Angeles Avengers.

Ricky Jefferies

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With over 25 years’ experience in world-class operations – ranging from Aseptic processing, maintenance, sanitation, warehousing, food, biochemical, and pharmaceutical – Flower One’s Director of Post Harvest and Fulfillment, Mr. Jefferies, is responsible for the implementation and oversight of a post-harvest program that sustains product quality, promotes storage viability, and generates positive economic output. A graduate of Warner University with a Masters degree in Business Leadership, Mr. Jefferies honed his operational leadership expertise across a career spent primarily in the chemicals industry, as well as through the management of several personal engineering projects. In these previous roles, he developed skills in analytical troubleshooting, process quality improvement and management, PSM, TQM, S5, LM, S&OP, SAP, and HACCP, just to name a few. Deeply passionate about organizational social responsibility and positive stewardship, Mr. Jefferies has participated in numerous community events and initiatives, including the Breakfast Rotary of North America which promotes a better tomorrow through the mentorship of underprivileged youth.

Patrick Duffy

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In his role as Director of Sales, Mr. Duffy is responsible for the leadership and coordination of Flower One’s sales and marketing functions. Mr. Duffy’s 10 years of sales experience are essential to developing and executing the Company’s sales and marketing strategy. Most recently, Mr. Duffy was Director of Sales at Headwaters and Leaf Logix.

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