Senior Management

Kellen O’Keefe

President and Interim Chief Executive Officer
Mr. O’Keefe has over a decade of cannabis industry experience and a demonstrated history of success in fundraising, strategic partnerships and brand development. Prior to joining Flower One, Mr. O’Keefe was an early partner and the Senior Vice President of Business Development at MedMen where he played an instrumental role in capitalizing and growing the business into one of the industry’s first national brands. Mr. O’Keefe has advised and worked closely with some of the industry’s most iconic brands such as Cookies, Old Pal, Lift Ticket’s, GPen, Nature’s Lab, and more. In his first year at Flower One, Mr. O’Keefe has completely re-built the companies brand partner program and implemented a number of key operational improvements resulting in dramatic increases to product quality, pricing, and overall operating efficiencies.

Richard Groberg

Interim Chief Financial Officer
Richard Groberg is a senior and accomplished operating and financial executive with a long and successful track record of working with entrepreneurs in high-growth and multi-location companies in: start-ups; company turn arounds, and stable operations – all while directing/completing complex financial transactions. Mr. Groberg’s cumulative track record of public and private capital raises (both equity and debt) plus M&A transactions exceeds $2.8 billion across several decades – with a recent focus on building and managing the back office operations of start-ups early-stage companies anticipating multiple rounds of financings. His engineered deal closings span the entire spectrum of credit worthiness from: angel investing at various stages to prepackaged bankruptcies to mezzanine offerings to public and private equity raises. Mr. Groberg has a B.A. in English from Emory University and an M.B.A. in Finance from Fordham University. Mr. Groberg has been involved in the cannabis industry since 2017.

Salpy Boyajian

Executive Vice President
Ms. Boyajian officially joined Flower One in October of 2018 following the acquisition of NLV Organics, which she co-founded in 2014. She currently serves as Flower One’s Executive Vice President and was one of the original winning applicants granted cannabis licenses by the State of Nevada. Ms.Boyajian is an established member of the Nevada cannabis industry and well respected as one of the top female founders in cannabis with extensive relationships across the industry. A serial entrepreneur and business operator, Ms. Boyajian received her Bachelor’s degree in Psychology from USC, and then went on to Pepperdine University where she earned a Master’s degree in Clinical Psychology and a second Master’s degree from the School of Law in Dispute Resolution. She has held her license as a Marriage and Family Therapist since 1996.

Shane McCassy

Interim Chief Operating Officer
Mr. McCassy joins Flower One with almost two decades of operating experience in health and wellness sectors, and more recently has advised some of the nation’s leading cannabis brands and companies. As a key executive at wellness companies such as Muscle Milk and Tone it Up, Mr. McCassy was responsible for supply chain development and nationwide retail distribution buildout with companies from the likes of CVS, Target and Kroger. Mr. McCassy has led significant capital infusions, helped build industry-leading CPG brands and brought company’s to high-profile exits, such as Muscle Milk, which was acquired by Hormel in 2014.

Ricky Jefferies

With over 25 years’ experience in world-class operations – ranging from Aseptic processing, maintenance, sanitation, warehousing, food, biochemical, and pharmaceutical – Flower One’s Director of Post Harvest and Fulfillment, Mr. Jefferies, is responsible for the implementation and oversight of a post-harvest program that sustains product quality, promotes storage viability, and generates positive economic output. A graduate of Warner University with a Masters degree in Business Leadership, Mr. Jefferies honed his operational leadership expertise across a career spent primarily in the chemicals industry, as well as through the management of several personal engineering projects. In these previous roles, he developed skills in analytical troubleshooting, process quality improvement and management, PSM, TQM, S5, LM, S&OP, SAP, and HACCP, just to name a few. Deeply passionate about organizational social responsibility and positive stewardship, Mr. Jefferies has participated in numerous community events and initiatives, including the Breakfast Rotary of North America which promotes a better tomorrow through the mentorship of underprivileged youth.

Patrick Duffy

In his role as Director of Sales, Mr. Duffy is responsible for the leadership and coordination of Flower One’s sales and marketing functions. Mr. Duffy’s 10 years of sales experience are essential to developing and executing the Company’s sales and marketing strategy. Most recently, Mr. Duffy was Director of Sales at Headwaters and Leaf Logix.

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