Senior Management

Ken Villazor

President and CEO

Mr. Villazor is the President and CEO of Flower One Holdings. With more than 20 years of experience in Corporate Affairs including communications, public relations, business development, regulatory affairs, government relations, philanthropy and public policy, Mr. Villazor is now at the helm of Flower One. He has held numerous senior positions in the pharmaceutical industry, working extensively in government regulated aspects of commercial operations including formulary/market access, pricing compliance, price controls, manufacturing grants, regulatory approvals and shaping federal and provincial government policies. Mr. Villazor has been a director of Organic Garage Ltd. (TSXV:OG) since 2016 and serves on its Audit Committee, Governance Committee and Compensation Committee. He has worked for a number of large pharmaceutical companies including SmithKline Beecham, GlaxoSmithKline and Biovail Corporation as well as with the industry’s national trade association based in Ottawa. In addition, Mr. Villazor also spent more than a decade in the sports and entertainment industry including having served as an Alternate Governor and advisor to a National Hockey League franchise. His Board experience spans the academic sector, not-for-profit sector and publicly-traded companies.

Kellen O'Keefe

Kellen O’Keefe

Chief Strategy Officer

Leveraging over a decade of cannabis industry experience and a demonstrated history of success in the realms of strategic partnerships and brand development, Flower One’s Chief Strategy Officer, Mr. O’Keefe, is responsible for the oversight and execution of Flower One’s market strategies, including ongoing investor relations and the growth and development of the Company’s Brand Partner portfolio.

Prior to joining Flower One, Mr. O’Keefe was an early partner and the Senior Vice President of Business Development at MedMen – one of America’s leading cannabis retailers and premium brands. Here he played an instrumental role in growing the business, securing over $250 million dollars in investment capital and sourcing over $750 million in M&A transactions. Over the course of his career, Mr. O’Keefe has worked closely with some of North America’s leading cannabis brands, including Cookies, Old Pal, GPen, Nature’s Lab Extracts, QOA, and more.

As one of the nation’s most steadfast proponents of marijuana legalization efforts at local, state and federal levels, Mr. O’Keefe regularly contributes both strategy, time, and capital to the country’s leading advocacy groups. His interests lie in addressing issues pertaining to the reform of the criminal justice system to reduce mass incarceration and creating equal opportunity to those disproportionately displaced by drug laws in the United States.

Richard Groberg

Interim Chief Financial Officer

Richard Groberg is a senior and accomplished operating and financial executive with a long and successful track record of working with entrepreneurs in high-growth and multi-location companies in: start-ups; company turn arounds, and stable operations – all while directing/completing complex financial transactions. Mr. Groberg’s cumulative track record of public and private capital raises (both equity and debt) plus M&A transactions exceeds $2.8 billion across several decades – with a recent focus on building and managing the back office operations of start-ups early-stage companies anticipating multiple rounds of financings. His engineered deal closings span the entire spectrum of credit worthiness from: angel investing at various stages to prepackaged bankruptcies to mezzanine offerings to public and private equity raises. Mr. Groberg has a B.A. in English from Emory University and an M.B.A. in Finance from Fordham University. Mr. Groberg has been involved in the cannabis industry since 2017.

Nevada Management & Operations

Salpy Boyajian


In her role as Vice President of Nevada Operations, Ms. Boyajian is primarily responsible for ensuring the efficiency of the Company’s day-to-day operations while adhering to the meticulous and required regulatory guidelines of the industry. A passionate entrepreneur and cannabis aficionado, Ms. Boyajian oversees an expert team of growers, researchers and developers who, through collaborative efforts, work together to propel Flower One’s production and cultivation capabilities forward at scale – innovating proprietary cannabis growing techniques and product lines, prioritizing the consistency and quality of 400,000 square feet of plants, while accelerating the growth and diversification of the Company’s library of over 150 unique cannabis strains. Prior to joining Flower One, Ms. Boyajian demonstrated a record of success in both established and newly created organizations, resulting in significant growth for renowned consumer brand and luxury cultivator, NLV Organics, Inc. (NLVO), which she founded in 2014. Acquired by Flower One in November 2018, NLVO now operates as Flower One’s 25,000 square foot indoor growing facility and in-house research and development wing. The facility continues to be managed and led by Ms. Boyajian.

Ricky Jefferies


With over 25 years’ experience in world-class operations – ranging from Aseptic processing, maintenance, sanitation, warehousing, food, biochemical, and pharmaceutical – Flower One’s Director of Post Harvest and Fulfillment, Mr. Jefferies, is responsible for the implementation and oversight of a post-harvest program that sustains product quality, promotes storage viability, and generates positive economic output.

A graduate of Warner University with a Masters degree in Business Leadership, Mr. Jefferies honed his operational leadership expertise across a career spent primarily in the chemicals industry, as well as through the management of several personal engineering projects. In these previous roles, he developed skills in analytical troubleshooting, process quality improvement and management, PSM, TQM, S5, LM, S&OP, SAP, and HACCP, just to name a few.

Deeply passionate about organizational social responsibility and positive stewardship, Mr. Jefferies has participated in numerous community events and initiatives, including the Breakfast Rotary of North America which promotes a better tomorrow through the mentorship of underprivileged youth.

Francisco Rodarte


Mr. Rodarte’s first experience working in a greenhouse facility was in 2007. Today, he brings five years of specific growing experience to his role as a Grower at Flower One Holdings. Mr. Rodarte’s day-to-day responsibilities include ensuring the overall health of Flower One’s plant material. This includes managing activities related to cloning, light recipes, climate control, irrigation, fertilizer recipes, and overseeing the entire journey of the plant from seed to retail-ready product – Mr. Rodarte refers to this journey as, ‘Zero to Hero.’ In addition, Mr. Rodarte contributes to the organization and planning of Flower One’s growing operations to ensure a high-quality product is the outcome of strategic and efficient operations. His favourite part about being a Grower at Flower One is the learning experience of growing cannabis and being surrounded by the fresh scent of the plant material on a daily basis.

Thomas Rosengren


With over 15 years of root cause analysis, product development, and engineering management experience, Director of Extraction & Production, Mr. Rosengren, is primarily responsible for the implementation of data-driven methodologies to improve quality and yield of extracted products at Flower One’s Nevada facilities. Successfully leveraging LEAN and Six-Sigma methodologies, Mr. Rosengren’s strategies reduce risk, waste and turnaround times, leading to improved life-cycle sustainability, quality, and margins across cultivation and extraction operations.

During Mr. Rosengren’s previous tenure as a Director of Engineering in the Aerospace and Defense sector, he authored and won multiple federally-funded BAA and SBIR/STTR proposals. He has served in both Principle Investigator and Project Manager capacities, with over $20 million of P&L responsibility to stakeholders inside the Department of Defense, Department of Energy, and NASA. Mr. Rosengren holds a Masters Degree in Materials Science & Process Engineering from California State University, Northridge and a Bachelors Degree in Chemistry from California State Polytechnic University, Pomona.

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